Desert soul. Urban pulse.
Luxury doesn’t need to be seen.
Something new is in the air
Subtle. Bold. Entirely efe.
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Discover the New Scents.
Each fragrance is a reflection of a different mood, a different pace of life. Yet they all share the same essence: effortless sophistication.
Fragrances
Fragrances
Discovery Kit
Discovery Kit
From the sands to the city.
Born from the warmth of Dubai’s desert and refined by Europe’s modern minimalism, efe stands at the intersection of heritage and contemporary taste.
Each fragrance carries a trace of both worlds, the depth of exotic notes and the clarity of clean design.
For those who travel between contrasts and belong to both.
A scent that connects cultures. A luxury that speaks softly.
Join our Founder's Club
More than a membership, a discreet circle for those who value authenticity, exclusivity, and connection.
As a member, you’ll receive early access to limited drops, private events, and curated experiences shared only with a few.